This year, GAP came out with a string of 4 holidays ads that are… well… they certainly warrant conversation.
What we love about this campaign:
1. Sofia Coppola. Strangely charming narratives seem to be her thing and she certainly nails it here.
2. GAP has been making some waves with their Dress Normal campaign. Basically, they’re letting gift-givers know that you can’t go wrong with GAP. And family, if it’s nothing else, is about loving without understanding. Right? Well, you’ve come to the right place.
3. That striped sweater. A throwback to 199-what? 96? 97? A classic. Good move, Gap. Good move. We’re going back for round 2.