If you haven’t seen this adorable ad from British department store John Lewis, then consider this our Christmas present to you.
What we love about this campaign:
1. The penguin. #MontythePenguin, to be exact. He has his own hashtag and his own Twitter account and he already has 35K followers.
2. The CGI on this is incredible. Watch this amazing bts video:
3. This is a really sweet story about imagination and love. Like, kid-love. The kind that makes you tear up because it’s so fierce and so soft and so surprising all at the same time. It’s the kind of love that the holidays are all about.
4. The part where he feeds the penguin.