12 Days of Holiday Ads: Lexus

This year, Lexus is playing Santa for their #DecembertoRemember campaign:




What we love about this campaign:

1. Lexus goes all family on us with the whole “And that’s how Santa got it here” approach. And it’s actually quite charming. Way better than the whole spouse-surprising-a-spouse concept that we’ve seen every other year.

2. CGI is off-the-chain. These are like pieces from a magic movie, not commercials.

3. The big red bow. It’s their thing! Rather than throwing it out, they put a new spin on an old icon. Good on you, Lexus.

Warning: Invalid argument supplied for foreach() in /home/ampersan/public_html/campbellcreative.com/content/themes/campbell/footer.php on line 71
Icon Outlined Gear
Icon Outlined Gear
Icon Outlined Gear