This year, Lexus is playing Santa for their #DecembertoRemember campaign:
What we love about this campaign:
1. Lexus goes all family on us with the whole “And that’s how Santa got it here” approach. And it’s actually quite charming. Way better than the whole spouse-surprising-a-spouse concept that we’ve seen every other year.
2. CGI is off-the-chain. These are like pieces from a magic movie, not commercials.
3. The big red bow. It’s their thing! Rather than throwing it out, they put a new spin on an old icon. Good on you, Lexus.