12 Days of Holiday Ads: Samsung

This ad from Samsung is an absolute dream:


What we love about this spot:
1. Obviously, the most astonishing this about this spot is the production of it. If you were impressed with the spot just watching it (which of course you were), then you have to check out this bts video:

2. After you’ve lifted your jaw from off the ground, watch it again to admire the animation and the story. Really sweet, well executed illustrations.
3. This spot took some serious team work. All. Day. Long. What an incredible people it must have taken to pull this off. Hats off.