For those who don’t know, Front-end designers are responsible for developing everything the user sees and interacts with on a site or application. This includes coding a user interface that is engaging and interactive. It also includes knowing the users behavior to deliver the right information to the user in the most visually appealing way. Here are some tips for front-end development in order to have a successful front-facing interface, even for non-developers:
Know your Audience
It may sound cliche but it’s true. Like in marketing, you have to know your audience and understand their behaviors to build sites that guide them to make the right decisions on your page.
If you’re a bit lost at this endeavor, looking at the competition can be a good way to jumpstart the creative process. Notice the elements and colors they use to target a certain demographic or niche market. This simple tool can take you very far in building a successful interface and will lead you into our next step:
Keeping it Simple and Consistent
Your users shouldn’t need a map to navigate your page. You can make great use of elements like color and typography to influence your user. Don’t confuse them with a really complex design, Instead…
Colors can be used to convey visual flow, establish a relationship between elements, and generally elevate your designs and grasp the attention of your users.
When working on an interface, maintain some uniformity as to which colors you’ll be using to convey visual cues, and keep your color scheme simple (less is more in this respect.) The fewer colors, the better.
Lastly, don’t forget to test your site on all browsers and devices !
Mobile now represents 65 percent of digital media time, while desktops are becoming secondary. Be aware of this and make sure all of your sites are mobile responsive. Be sure to test to ensure they work well on different devices and browsers. The same UI principles apply here!