INTRODUCING NICHOLSON MUIR
DISTINGUISHED MEATS
14
sets of Pantone color matches
167
pieces of meat photographed
14,568
square feet intricately branded
6
months stuck waiting on Covid to pass so permits could be finalized
distinguished meats.
elevated spaces.
experienced butchers.
Nicholson Muir is a boutique butcher shop for high-quality, premium beef and meats from farms and ranches around the world; a place to expand your palate and grow your love for fine food.
By day the space serves those on the hunt for the best cuts of meat perfectly paired with sides and accoutrements and by night it transforms into a high end, members only club where the chef prepares select passed hors’d oevres to enjoy while socializing with friends.
A BRAND WORTH TALKING ABOUT
Creating and extending the Nicholson Muir brand identity was about more than making sure the identity was consistent throughout all branded items, it was about digging into paper samples, exploring textures and finishes with the ultimate goal of elevating the brand at every opportunity.
A SPACE WORTH REMEMBERING
Bringing brands to life within a built space is a designers dream. It is within the four walls of a space where all the elements of a brand come together to create an immersive experience. That type of experience is exactly what we have created here for the customers of Nicholson Muir; a uniquely branded experience that leaves people eager to return.
From the scent of the candles to the textures of the furniture to the custom designed wallpapers, every detail has a purpose and together they make Nicholson Muir.
YOU’LL FIND US @NICHOLSON MUIR
Getting a brand out into the market these days includes developing a social media presence that is reflective of the brand, the experience, and the products being offered. At the end of the day, a brands social feed serves as a teaser for all the brand has to offer the consumer, offering up enough to bait the hook and get them in the door for the official sell.
A SITE THAT SELLS
For a brand like Nicholson Muir the site needs to strike a balance between an elevated, elegant user experience and an interface that drives consumers to purchase.
While the aesthetic sets the stage, it is the conversion that will ultimately make the business a long term success.
Here, we have done both by leaning into the shopify platform and customizing a site within it’s framework.
Discover Nicholson Muir.