Sovi Wines
MEET SOVI WINES
Sovi Wines was created to offer an alternative to the traditional glass of wine, allowing those looking for a non-alcoholic option all the flavor, tradition and experience that is found within a traditional glass of wine.
COLLATERAL
Generating a brand identity for sovi was as refreshing and fun as it looks. We explored colors, patterns and textures, landing on an identity system that is bold while still light and refreshing. From the liquid in the glass of wine that serves as the dot on the “i” to the unique color palette, each aspect of this brand is as perfect as it is unexpected.
SPARKLING ROSÉ
We headed into the spring months designing the packaging for this canned sparkling rosé - perfect for the pool, beach or picnicing with friends. Whatever it is, it’s a rosé kinda day!
We wanted to ensure the packaging had a strong shelf presence that equally worked as both an individual can as it may retail in boutique stores and as a packaged 4-pack that larger retailers would embrace. We couldn’t be happier with the end result.
3D RENDERS
As with many new brands, you need assets long before you have them. We worked to generate these photorealistic renders to tease out the brand both to potential buyers and to consumers through social media and our pre-order site.
E-COMMERCE SITE
The digital presence for this brand was key for generating brand awareness, for educating the market and for ultimately selling product to consumers across the country. We worked with the founders to create a user experience that was as engaging as it was informative. Trickled with subtly animated icons and custom infographics, the site subtly educates the user while driving them to purchase.
