When you are on set with CoolSculpting, anything is possible.
Today it was a little bit of high fashion meets premium medical procedure.
CoolSculpting has become the hot new thing trending in the beauty industry these days. From luxury spas to top tier dermatologists, the brand is offering a solution to clients for those hard to work on areas of stubborn fat. As the brand continues to grow within the US market, the company wanted to take their success abroad. Focusing on Europe, Asia and Latin America, CoolSculpting partnered with us to art direct and produce a multi phased photoshoot in SF and LA. This shoot will provide the creative assets needed to make the polished, and premium “splash” they were looking for in international markets.
We had 3 phases to this project. Our first step was a 3 day photoshoot in San Francisco capturing elevated “BEFORE” images. These images were of the individuals selected to undergo the treatment over the course of the next 60 days. Some might say this shoot was a bit of a logistical challenge. We needed to cast for a very specific talent that was willing to undergo a medical procedure. Not only that, but they also needed to be willing to confidently showcase their “before” bodies on camera. While we weren’t quite sure what to expect, I can assure you of this… we were blown away on set.
Can we just say WOW!
These individuals were amazing! We had a wonderful crew that supported the team on every aspect. But, at the end of the day, it was the personality of each model that truly made these images shine.
Take a look at some of the clips from the shoot. Check out a few of our favorite pics from this first wave of “before” images.
Los Angeles, get ready! We will see you in a couple weeks!