DESIGNING A DIGITAL PERSONALITY
The club needed a digital presence that not only set them apart as a club and fitness establishment, but one that clearly defined their place within the market. The website needed to establish a premium feel while also clearly opening the doors for a more female demographic.
DISCOVER DELRAY BEACH BOXING CLUB
This private fitness club is for those who enjoy premium equipment, personalized experiences, top trainers and a spartan style approach to fitness.
We worked with the owners to create an interior aesthetic that set the stage for the high-intensity cardio, muscle-sculpting endurance training, and boxing-based fitness, Delray Beach Boxing Club would become known for. We created a ringside approach to fitness that brings results in an environment that balances the high energy of the boxing world with the premium amenities of a private fitness gym. From the subtle details like the hand wrapping station, to the custom wallpaper graphics in the bathrooms, to the “how to” poster spelling things out for the amateur to the bold quotes and logo marks - the space evokes a certain feeling from members and their guests.
A BRANDED EXPERIENCE
Not only did we develop the brand personality, we extended that personality through every touchpoint – from the custom video and photography through the promotional materials to the physical space. Not an element goes unnoticed or an experience uncharted. Every move is intention to create a custom experience for every member.
THE CORNERMAN BAR
Cornerman combines the exclusivity of a classic private social club with the genuine camaraderie of a neighborhood pub. This signature bar for members, features only the finest wines, liquors, and cigars.
We took that concept and brought it to life through everything from menus and coasters to custom stir sticks and branded cups.
BRANDED EVENTS
Part of ensuring a uniquely branded experience is to follow through at every touchpoint. For us, this continued right down to the events the Cornerman Social team hosted at their venue. Whether it was hosting a crowd to watch the big fight or opening the doors for an intimate wine dinner - we partnered with the team to ensure each interaction was branded.
