’Tis the season for holiday displays!
You’ve all seen them, in fact you’ve probably been lured into a store or two because of them. They are those oversized, eye catching displays that take over the windows of all of our favorite storefronts from 5th Avenue to the corner liquor store.
For us, the magic is in the making. Every year around this time we get to travel around the country. We get to install the window displays we have been busy building these last couple of months. From California to New York and several stops in between, we have partnered with some of the top liquor brands to bring to life their holiday visions. Take a look at a few of our favorites!
What goes into generating a display like these? Well, they start out like any other project. They start with an idea, a concept behind what each brand wants to lean into this year for the holiday season. From there, we move into 2D design. Once we have approval on that, we generate a hero render for each brand. The renders show how the concept would appear in a prototypical window. Once we have sign off from the brand, the gates are opened to the sales team. Accounts start placing orders around the country for window displays.
From their, the tactical part starts. Each location must be field verified for measurements, CAD drawings are created and the artwork is adapted accordingly. Then the displays are put into production. From there, they are shipped out to the various locations and met by an install crew as well as a member of our team to bring the display to life! Displays are typically built in advance, disassembled and reassembled the day of install, ensuring everything is accurate and installs are as efficient as possible.
After that, it is officially holiday season!