TASTE THE LEGACY OF NAPA VALLEY
50
years in the winemaking industry
67
days spent at the family vineyard
92
glasses of wine shared over brainstorms
65
days to launch a fully customized website
REDISCOVER THE WINE THAT PUT NAPA ON THE MAP
Grgich Hills Estate came to us with a true challenge. Refreshing the Grgich Hills brand image in a way that attracted the new generation of wine consumers entering the market without alienating their existing consumer base.
By designing a premium yet approachable brand image for them we built a visual identity that they could own across all platforms and markets. A polished, warm and inviting brand that stayed true to its heritage while remaining attractive for the next generation of wine enthusiasts.
UNIQUE BRAND IMAGERY TO CONVEY OUR MESSAGE
When positioning a brand for the first time, or the fiftieth time, branded imagery that captures not only the product but the essence behind the brand is worth its weight in gold. The imagery is what speaks to the consumer, convincing them to pick up the bottle, drive to the vineyard or click through to the site. Own-able brand imagery laid the foundation for the materials to come.