We’re always excited to meet new clients – and that was no exception with Isocore. A new kind of flooring system, Isocore is made of layers that combine strength, beauty, comfort and technology – and we are so excited to introduce their brand to the world. Isocore is bold and aspirational, representing a new generation and the drive to deliver the best, most ambitious, most useful product the industry has seen.
The ask was to help Isocore introduce their product to the world at Domotex Hanover, the leading trade fair for floor coverings. This called for a bold and creative campaign, that captured both the practicality and science behind Isocore, while also highlighting the beauty of the product. And so – I AM ART & SCIENCE, I AM ISOCORE was born.
The campaign is a new take on flooring, looking at the product as global, bold, broad and flexible. We brought it to life through outdoor advertising, booth branding and giveaways. The coolest part – a larger-than-life helix made of Isocore served as the focal point.
With three more trade shows coming up for Isocore – we’re looking at a busy year and we can’t wait to see where this brand takes us!