ISOCORE at Neocon 2017
I AM ISOCORE
I AM SHAKING THINGS UP.
Look out Neocon 2017, ISOCORE is in town!
Isocore has been on a year explosion into the flooring market. Ever since 2017 started, they’ve been launching their new breakthrough technology at key tradeshows and events around the world. Neocon 2017 was the last event of the 2017 tour. This was an opportunity for us to partner with Atlanta based HOT inc to bring to life a memorable branded experience throughout the show.
SHAKING UP NEOCON
From the moment Tradeshow attendees walked into Chicago’s Mart, they were engulfed in an Isocore Experience. A fully branded promotional space took over the ground floor of the mart. It offered attendees an opportunity to walk around within the brand, interact with the I AM _____ magnetic wall and converse with colleagues while refreshing themselves with an Isocore Smoothie.
Attendees followed signage within the ground floor Pop Up space through the branded elevator wraps. From there, they went up to the 7th floor where they were greeted by a similar I AM ISOCORE experience. This delved deeper into the product features and characteristics. An amazing show no doubt, ISOCORE is more multi channel branded than ever before and as a result, taking the flooring market by storm.
SHAKEN NOT STIRRED
After a full day exploring the Mart, key attendees were invited to join ISOCORE a their exclusive rooftop party hosted at the Godfrey hotel. Here guests were again surrounded by the Isocore branding as they indulged in a mouth watering dinner, bottomless cocktails and a James Bond themed live band. Enjoying all of this overlooking a beautiful Chicago skyline made for an evening for the record books. Here are a couple of the highlights from the evenings event.
Head over to our Facebook album to see more pictures to see how it all come together!