Look out South Carolina, Here Comes Joe Grow!
This year, Grow Financial launched a website that features Joe Grow and the World of More on the homepage. Users can follow Joe through the day with images that change 7 times a day, 7 days a week — he’s opening the coffee shop, going for a morning job, having a Saturday afternoon picnic. And, with these images, different props act as “buttons” for related products, services, and brand messages. Last year, we produced a series of images that had some seasonal summer scenes, and with fall on deck and winter not too far behind, it is time to update those images with some more relevant scenes. Pair the changing seasons with Grow’s rapid expansion into South Carolina, offering up a whole bunch of new sites for Joe to visit, and you’ve got one heck of a week of photography in South Carolina!
It was a whirlwind tour with some of our favorite talent and crew. We started out exploring the outdoors and the adorable boutiques and coffee shops of downtown Greenville. Then we headed off to explore the college town vibe of Columbia and check out the Lake Murray scene. We finished off the week with a little bit of history in downtown Charleston. It was a different scene everyday with something fun and exciting around every grow financial branch.
Take a look at some of our favorite shots of good ole Joe Grow capturing the highlights of the grow life in South Carolina.
Keep an eye out for more as we transition the Grow Financial website from summer/spring into fall/winter with these new images highlighting a day in the life of Joe Grow. You will see him having coffee in Greenville at Methodical Coffee (where we loved taking advantage of their beautiful branding. A must see in Greenville), camping at Lake Murray, grabbing a growler at Craft & Draft in Columbia (where we may or may not have raided their ridiculously amazing Craft Beer selection) and testing out some boards from Salty’s (where we all picked up a few too many goodies) and taking a carriage ride through historic Charleston before grabbing some amazing shrimp and grits. Of course you will catch a glimpse of some of the South Carolina grow financial branches as he checks on a few of their newest locations and snags a Cup O’ Joe along the way.
Check out the pics live on growfinancial.org this fall!