SCREEN TIME YOU CAN FEEL GOOD ABOUT
22
children photographed in one day
202
custom icons created
436,980
stories being imagined
12
pounds of candy used as bribery for smiles
KICKSTART YOUR CHILD’S READING
Kickstart Reading is a digital program designed to help parents as they guide their child’s journey of learning to read and loving it. The program features two minute videos that teach children the fundamentals of reading and progress as the child’s skills advance. A winning idea created by a passionate teacher, this brand had a powerful story that needed to be told and we were happy to help them tell it.
WEB DESIGN + SOCIAL
Every aspect of the design of these digital elements was created to align with the Kickstart Reading brand promise of giving parent’s screen time they can feel good about.
An easy to navigate, educational site not only teaches about the product, it also teached about the importance of it and having something like Kickstart Reading to help your child learn to read. All of the elements have consistent branded elements woven throughout, regardless of the medium.
From the fresh color palette, to the bold font to the custom illustrations, each element is brought to life in a consistent, memorable way.
KEEPING IT CONSISTENT
When it came to providing the Kickstart Reading team with the assets they needed to maintain the brand moving forward, we leaned into custom templates. We created templates for their newsletters, their blog posts, and their social media content. We provided digital brand guides that informed their team how to utilize these templates to extend their brand across an array for content from customer testimonials to teacher tips to promotional content.
Photoshoot + video
As we brought the brand story to life through words we knew immediately that this brand story deserved authentic images to share the stories of those already learning (and loving it) with Kickstart Reading.
We connected, art directed and cheered these kiddos through a two day shoot that was pure delight.
We had an amazing experience working with Campbell Creative! The team is super creative, quick to respond, and easy to work with. Campbell's team came up with rebranding ideas that went far beyond what we could even envision. Courtney and her team did more than just improve our website....our Instagram and social media platforms get compliments (and sales!) every single day! Thank you, Campbell Creative!
- Lauren Goldblatt
Custom Illustration
We had a concept in mind; we wanted to bring to life the story behind the words… the one that was being drawn with each child’s imagination.
In order to do that, we set out imagining (with the help of some of our favorite little readers) the story of each letter. Those created custom visuals that added a personality to the brand that was entirely their own.
