Snowflake, Welcome to New York!
We couldn’t be happier to partner with the snowflake team to brand their new Manhattan office. Located right off of Bryant park, this industrial space has great bones. It also has amazing views which made our job easy. Plus, the views from the install insta-worthy to say the least.
How did we go from an empty office space to a fully branded east coast office? It started with browsing through a floor plan while scrolling through the key brand assets we have built for Snowflake spaces. We highlighted areas that were perfect to feature the hero brand artwork and identified areas to generate New York specific branding. Once we gained alignment on the overall concept, we met up with the team and walked the space. We gathered field measurements and finalized details around placement of graphics and branded installations. Then we’re back to the laptops to finalize designs and send to production.
A few weeks later, it was back to NYC to install! From the Bear Bar featuring a custom New York burrough inspired dancing bear wallpaper to the giant I “snowflake” NY dimensional sign, we combined the west coast brand with a little east coast flavor to create an ownable workspace for the snowflake team.
Take a look around! And if you are ever in NYC and want a tour, let’s talk!