MAKING THINGS MEMORABLE IS WHAT WE ARE ALL ABOUT.
Because of that, it should come as no surprise that generating content for the various social platforms is an area we know and love.
We believe each piece of content you share as a brand is a mini ad for your company. They each have a voice and an opportunity to tell the world who you are and what you’re all about. We encourage our clients to stop and think before sharing. What is your strategy, what is your voice, what are you trying to say and are you saying it in a way that is “on brand” for your particular company.
With the sea of content being shared every day, there is no shortage of “good ideas” for images that you can push out to your audience. However, a great piece of content for one brand may not be the best for reinforcing yours. Stop and take the time to figure out WHY you are sharing what you are. Then double check that it makes sense for your brand before pushing it out to the world. And, whenever possible make sure you are creating unique ownable images for your social channels. Your audience is smart and can spot those stock images. Especially, if they are not being used sparingly. This hurts your credibility, and the transparency of your brand suffers, which are so crucial in the world of social today. It is hard to regain once they have been lost.
One of the best strategies for sharing meaningful content is taking the time to understand your audience. Also, knowing what they’re looking for. People post photos that are only intended to satisfy themselves rather than share a piece of their brand message / voice with their audience, far too often. We work with our clients to first generate a strategy and then create the imagery to support it. Sometimes that includes lifestyle photoshoots while others it includes studio shoots capturing whacky designs created by branded elements. The client is guaranteed that thought was put into making it on brand and on message. The end goal is to reinforce Who You Are to your audience with each and every post.
Take a look at some of the content we have generated lately for clients. Then let’s talk about how we can help you get your brand voice to be heard in the world of social.