Quality, non-alcoholic wine. Yes, that’s a thing.
120
days from start to finish
6
major pivots thanks to Covid-19 roadblocks
1
in-person meeting
(also thanks to Covid)
3
successful product launches
CREATING THE BRAND
The founders of Sovi Wine believe that ordering a glass of non-alcoholic wine should be easy and fun. They also believe that everyone has the right to be unapologetically authentic, making the choices that are best for them without sacrificing. So when we set out to create this brand, we wanted it to be clear that whether you are the DD, the marathon runner, the early riser, the parent afraid-of-a-hangover, or the water-between-wines friend, you could grab a glass of Sovi and enjoy.
The Mission
Let’s help the world love wine as much as we do, (with or) without the alcohol.
It was with that mission in mind that the Sovi brand was born. From the brand story and messaging to the color palette and fonts to the overall brand essence, we create the identity for Sovi Wines in a way that is as refreshing as it is fun. From the liquid in the glass of wine that serves as the dot on the “i” to the unique color palette, each aspect of this brand is as perfect as it is unexpected.
SPARKLING ROSE
We headed into the spring months designing the packaging for this canned sparkling rosé - perfect for the pool, beach or picnicing with friends. Whatever it is, it’s a rosé kinda day!
We wanted to ensure the packaging had a strong shelf presence that equally worked as both an individual can as it may retail in boutique stores and as a packaged 4-pack that larger retailers would embrace. We couldn’t be happier with the end result.
Ultimately, we expanded this initial pack into what is now the red blend and white blend.
RENDERS WORTH THEIR WEIGHT IN WINE
As with many new brands, you need assets long before you have them. We worked to generate these photorealistic renders to tease out the brand both to potential buyers and to consumers through social media and our pre-order site. They allowed us to build brand awareness and interest while the product itself was being finessed, packaged and shipped. Ultimately these renders would be complemented with hero brand photography, further extending the brand for the market.
LET’S SHOP
The digital presence for this brand was key for generating brand awareness, for educating the market and for ultimately selling product to consumers across the country.
We worked with the founders to create a user experience that was as engaging as it was informative. Trickled with subtly animated icons and custom infographics, the site subtly educates the user while driving them to purchase.
LIFESTYLE PHOTOGRAPHY
Bringing the brand personality to life for consumers through photography is always a fun adventure in concepting. First we identify the target consumer and the ideal scenario in which we want them to enjoy SOVI, then we dream up the scenes we want, prop them out and get to shooting.
These days are always filled with tons of moving parts and lots of energy from the first shot to the wrap - and that’s what makes them magic.
