The Reset – Catalogue Shoot


We spent a couple days in Manhattan on set with The Reset Team. We spent our time capturing the first wave of catalogue shoot for the lifestyle images for the R | Label brand. Being a part of a catalogue shoot like this was extra special for our team.  Not because the energy was amazing, or how perfect the set was, but because we have been around this brand from the beginning. We’ve watched it grow from an idea, a pure vision of what could be, to a full fledged digital brand. The development of and R | Label continues to be an adventure we are proud to be a part of.

Partnering with photographer Cody Rasmussen and his team of stylists made for a beautiful day behind the camera. The weeks of prepping paid off as we captured more beautiful images than we could have imagined.

We would be lying if we didn’t say our little creative hearts are exploding with excitement. We can’t wait to bring these images to life through catalogue, digital marketing and print. To see a a little more of this amazing brand, check out the full case study here.


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