TYPE TRIBUTE: DIDOT HTF

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FAMILY : Didot HTF
STYLE : Modern-Style Serif
DESIGNER : Hoefler & Co.
YEAR : 1991

Continuing on a similar theme as our last Type Tribute (Gotham) we have chosen another swoon-worthy typeface that was created for a magazine redesign. …But let’s not get ahead of ourselves. Before we look at current examples, we must go back a couple hundred years to the origin of this story. In the 18th century, two of the most well-known historical type creators, Firmin Didot and Giambattista Bodoni, worked to develop a unique modern style of type with flat-line serifs and extremely high contrast between thick and thin line elements. Both men created many beautiful typefaces in their lifetimes. Didot’s namesake became a popular choice for book prints as seen below on the pages of “Oeuvres” by Jean Racine, published in 1799.

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Didot’s typeface held strong through the centuries and in 1991 it was remastered by Hoefler & Co. when they were asked to create a typeface for the revamp of Harper’s Bazaar Magazine. As you probably already know, Bazaar is a high-fashion women’s magazine that blends modern trends with classic elegance. For this, Hoefler & Co. created many new characters and weights of the Didot family, to use from large scale to small. The ultra-thin serifs of the Bazaar logotype are a perfect representation of the edgy, yet refined nature of the magazine.

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Since it’s remastering, Didot HTF, has maintained it’s popularity. Most recently you may have spotted it at your local theater on this stunning poster for the sci-fi film, “Interstellar”.

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Or perhaps in you spotted it in the mailbox after it was featured by the USPS “Nature of America” collectable stamp series. The age and grace of this typeface makes it a perfect candidate for any tribute piece. When you need a font to convey centuries of class with a modern appeal… look no further than Didot HTF.

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PHOTO CREDITS

a. designhistory.org
b. wwd.com
c. fontsinuse.com
d. underconsideration.com

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