UNBOUND at Hannover Domotex
The start of 2018 presented another opportunity for us to partner with Hot, Inc. We partnered with them to generate a uniquely branded tradeshow experience for the Halstead International brand. This year’s theme : UNBOUND which debuted in Hannover, Germany at the Domotex Tradeshow. The focus of this theme was intended to highlight the possibilities that exist when we are not bound by the constraints of the past, rules of the present, or expectations for the future. When we are truly UNBOUND, amazing things are possible and innovations are made.
We brought this notion to life through all touchpoints from print to digital to experiential. Starting with a core identity for the UNBOUND concept we generated the logo, defined the brand story and built the supporting brand assets. From hero visuals to social content to in-booth activations, this idea was introduced as an intriguing, engaging concept. This idea will continue to be reinvented across the globe for the balance of 2018.
Take a look at how we brought to life this tradeshow experience through graphics, video and in-booth activations.