With each new brand, new product or new idea the opportunity for a new logo mark to be born presents itself.
This opportunity doesn’t merely reveal a fresh opportunity to introduce a beautiful, thoughtful piece to design to the world’s marketplace. It presents the chosen designer with the chance to set the stage for the future of the brand. What a logo looks like informs what target market it will resonate with, how it will resonate and how memorable it will be. This mark, while sometimes tiny in size, holds the power to determine the fate of an entire brand or product line. While some might not see the value and the responsibility that designing a logo mark holds, we embrace it. We love it.
We would be kidding ourselves if we said there was only one way to arrive at a new logo mark. Things like budget, vision, and overall needs for the mark often guide the client’s decision in “how” to come up with their mark. However, when it comes to how we design a logo mark, that we can say for certain.
Here is our process:
If this sounds like something you might like to explore, reach out and we can grab a coffee or a cocktail and talk to you about how we can help you bring your vision to life.