CRAFTING WOODWORK WINES
93
glasses shared and counting
5
National Point of Sale Campaigns
37
bottles opened and consumed
63
napkins covered with new creative ideas
WOODWORK. KNOW YOUR SHIT.
This is a no-nonsense wine crafted by hard-working hands. It’s brand execution reflects the strength of its character, unambiguously.
It is the ideal wine for the new age man. The man who only wants the facts—about wine and all things. At Woodwork, we give it to them straight.
WOODWORK. KNOW YOUR CRAFT.
We built upon the no-nonsense campaign to introduce the full WOODWORK platform to the market by developing the new winter and spring MODERN MANLY MAN’S OUTDOOR ADVENTURE campaigns.
These campaigns feature outdoor centric imagery, sweepstakes and in-store displays that all tie back to the goal of positioning WOODWORK as the wine for the MODERN DAY MANLY MAN.
THE STORY BEHIND THE BRAND
In a world of polished bottles, perfect pours and finessed experiences, we aren’t afraid to get our hands dirty. In fact, we’ve decided to lean into the truth and honesty of the wine making process, allowing it to impart flavor and enhance our wines.
WOODWORK CELEBRATES THE ART OF THE CRAFT and those that are passionate about well crafted, hard earned experiences.
WOODWORK is constantly cultivating, always perfecting the craft of winemaking; guaranteeing each bottle showcases the passion and hardwork behind it.
WOODWORK wine is bold, finely-crafted, and steeped in experimentation. We aren’t afraid of fresh ideas, small lots, and pushing the limits of tradition.
