Get more with grow financial
broadcast commercials concepted and produced
web videos and counting
impressions made with our World of More campaign
photographs captured over 7 commercial shoots
stores designed throughout the south east
I usually have exactly what I want in my head but when it comes to expressing my "big idea" through words, with most people I find it pretty difficult. Somehow the team at Campbell Creative figures it out project after project, year after year and continually delivers beyond my expectations.
A Glimpse Into the World of Grow Financial
A few highlights from our decade long friendship with this brand can be seen as you scroll through this case study. It won’t be hard to uncover the personality and style of this brand as the smiles literally jump off the page and the various assets exude the bright, fresh nature of grow.
At Grow, they are all about More in Return and that theme runs through all of the creative we generate. In fact, it was the foundation for the latest 5 year campaign, World of More.
You’ll see this campaign unfold as you peruse this case study, discovering how we translated the campaign across all consumer touch points from print to digital to social.
Get ready to meet Joe Grow, our branded character and watch him discover a world full of more!
The World of More Meets TV
A series of eight broadcast commercials were filmed for the grow “World Of More” campaign. We started with two animated spots that introduced Joe Grow to the marketplace and brought to life this idea of the World of More. Then we transitioned from animation to real life as we saw the campaign come to life in every day events.
Get more with grow financial and get more out of life!
Welcome To The World Of More
The World of More was a five year campaign concepted, designed and executed across 2 markets. The campaign brought to life the World of More through TV, Radio, Web Billboards, Social and Gorilla marketing efforts. We encouraged people to get out and get more out of life with grow financial. From our lovable branded character Joe Grow to our social campaign to “get more ________.” this campaign disrupted the norm and in doing so got more smiles and more people in stores.
World Of More Radio Spots
Our copywriters translated the World of More messaging they originally generated for broadcast commercials and made it come to life on the radio. With millions of listeners hearing the voice of branded character, Joe Grow every morning and evening, it was fun to watch him bring to life the brand and help convert those listeners to members.
Click on the links below to listen to a spot, or six.