READY TO SERVE, READY TO SOLVE
453
3D planes used to create a custom logo installation
25
pieces of branded content delivered each month
1
custom retail space design extended to each branch
3+
years spent partnering on unique creative and winning solutions
Andrew’s Federal Credit Union is headquartered in Washington, DC and serves a membership base from Maryland, to New Jersey, to Virginia, and bases across Europe. The credit union reached out to our team to become their agency of record in January of 2019, from that point we have served as their partner, navigating challenges big and small to ultimately provide uniquely branded experiences to their members regardless of the restrictions that a season of COVID may have imposed.
Below you will see some highlights from our partnership, beginning with the hero retail space we designed, fabricated and installed.
ENVIRONMENTAL BRANDING
We started by converting an old, tired BB&T branch into the new flagship brand for Andrews Federal. From that branch, we created a retail guide that would serve as the go-by for all future branch design - build projects.
The flagship branch located in Manchester, VA embodies the true culture of the Andrews brand and showcases to each member the brands commitment to the future, to new technology and fresh solutions. From the flooring and fixtures to the furniture and custom millwork to the graphics and custom wallpapers, every aspect of the space was throughtfully assembled to create a solution that is unique to Andrews and that works for each of their members.
WE’RE MOVING CAMPAIGN
As each branch is transformed or relocated, communication is key. We want to ensure each member is aware of the upcoming change far in advance of the move or remodel. And then, along the way we want to keep them up to speed and reminded of the future of their particular branch.
We believe it is crucial to communicate this message consistently across all platforms from print to in-branch to digital. That way, we can feel confident that each member, regardless of how they are getting their “news” they are seeing the message Andrews is sharing.
Andrew’s Services
campaign
As Andrews Federal continues to expand in and around the DC area, we wanted to craft a campaign that would both increase brand awareness within the markets they are in while also reinforcing the key service offerings the brand has available for each of its members.
Fun headlines like “At Andrew’s, we take your savings as seriously as your 5 year old self took that lemonade stand money” play into the nostalgia of members as well as introducing Andrews as a playful, approachable partner for all your financial needs.
brand awareness
campaign
This campaign was as fun to create as it was for the members to enjoy. From the trip down memory lane to the chance to create custom illustrations, this campaign brought back all those childhood favorites we knew and loved.
Each headline grabs the attention of the viewer initially because they “THINK” they know where the message is going, then a fun twist brings an instant smile and a memorable branded moment. By trickling these pieces of hero creative across each platform, we were able to create a message that stuck in the minds of the Andrews community, bringing more foot traffic in to the local branches.
GET COZY
GIVE AWAY
As the DC area rolled into the winter months of the COVID lockdown, the team at Andrews wanted to do something for the members that let them know they were still here - in it with them - even if it was from a distance.
They presented our team with an overall budget for the project and we got to work, crafting these “GET COZY, STAY COZY” boxes. Each box was branded on the outside and on the inside contained all you needed for a cozy moment on the couch.
SOCIAL MEDIA
As Andrews social media partner, we work with them quarterly to create hero brand content and unique campaigns that engage their social audience and drive engagement with the brand.
It’s a partnership filled with unique approaches, fun content and authentic messaging.
