BE A PICKLEBALLAH
6
months taken to launch the brand
250
balls thrown into the air
1
amazing e-commerce brand
45
uniquely branded elements
There are those who play pickleball for the win, for the competition, for the feeling of sweet victory. Then there are those who play for a good time, a little workout, and a fun excuse to get outside with friends. Regardless of which kind of player you are, Swinton Pickleball believes your gear should make you happy, remind you you’re good-looking, and put a little extra pep in your step.
Below you will see some highlights from how we brought this fun brand to life.
IDENTITY
When designing for swinton we wanted to create a look that was fun, filled with personality and didn’t take itself too seriously. A combination of illustration and bright colors inspired by the pickleball game came together for a spunky yet sporty identity for this fun-loving brand.
As the identity extends into alternative logos the bright colors and graphics continue to carry on the love of the game and the fun of the brand.
COLLATERAL
We partnered with Swinton to bring their brand to life across an array of print materials from shippers and apparel tags to inserts and promotional items.
Each item communicates the brand message in a slightly different way while at the same time, remaining consistent and true to the core of the Swinton Pickleball brand.
PRODUCTS
This brand gave us the opportunity to lean into more than print and digital branding, it allowed us to veer into apparel design and bringing the brand to life across a suite of branded merchandise ranging from apparel to gear to promotional items.
All products feature the technology needed to master the game and the spirit of fun the Swinton Brand embodies.
PHOTOGRAPHY
WEB + DIGITAL MARKETING
Creating an e-commerce site for this brand was crucial in the success of this new business. It allowed the brand to be easily shoppable across the nation while informing players old an new about the history of the game, the rules, and the terms that one needs to know to feel confident on the court.
At the end of the day, the brand walked away with not only a solid e-commerce site but also a well branded marketing funnel that engages consumers at every step of their retail journey.
SOCIAL MEDIA
Working with Swinton Pickleball to grow an organic following that engages with the brand and also promotes it to fellow pickle ball players is a constant goal for this company and one we strive to achieve month over month.
It’s a partnership filled with unique approaches, fun content and authentic messaging.
