Pacific Green Growers
INTRODUCING PACIFIC GREEN GROWERS.
Pacific Green Growers came to us once the new management / ownership team took control of the brand. They recognized the brand equity the name held but also saw the opportunity that refreshing and repositioning the brand held for growing both awareness and acquisition of new clients.
THE DESIGN
We started with the brand identity. What did it stand for? What did it represent both internally and to the market. Then we set out to craft a refreshed brand identity that captured the history of the brand while also positioning it for where new ownership saw growth opportunities.
The logo design and supporting icons were finessed to pair an elegant type treatment with hand illustrated icons that represented the attention to detail the team was known for in the marketplace.
THE DIGITAL PRESENCE
Designing and Developing a website for this brand that not only served as a source for learning more about the brand but that also served as a one-stop shop for learning what plants were available for purchase was a “must have” for the PGG team. With that in mind, we architected a site that did just that, providing an easy to search section of the site that not only highlights available products but that also tells the consumer more about what to expect from that given strain / plant.
