I Am Isocore
I AM ISOCORE. I AM SHAKING THINGS UP.
Look out Neocon 2017, ISOCORE is in town!
Isocore has been on a year long explosion into the flooring market. From the onset of 2017, they have been launching their new breakthrough technology at key tradeshows and events around the world. Neocon 2017 was the last event of the 2017 tour. This was an opportunity for us to partner with Atlanta based HOT inc to bring to life a memorable branded experience throughout the show.
THE SPACE: SHAKING UP NEOCON
From the moment trade show attendees walked into Chicago’s Mart, they were engulfed in an Isocore Experience. A fully branded promotional space took over the ground floor of the mart. It offered attendees an opportunity to walk around within the brand, interact with the I AM _____ magnetic wall and converse with colleagues while refreshing themselves with an Isocore smoothie.
Attendees followed signage within the ground floor Pop Up space through the branded elevator wraps. From there, they went up to the 7th floor where they were greeted by a similar I AM ISOCORE experience. This delved deeper into the product features and characteristics. An amazing show no doubt, ISOCORE is more multi channel branded than ever before and as a result, taking the flooring market by storm.
I AM ISOCORE. I AM HANNOVER DOMOTEX.
The Aspecta Flooring team is one of those that continued to surprise and delight with the challenges they posed to our team. As they prepared to launch the new product line ISOCORE to the global community, we concepted how to introduce their brand to the world at Domotex Hanover, the leading trade fair for floor coverings.
Isocore is bold and aspirational. It’s representing a new generation, and the drive to deliver the best, most ambitious, most useful product the industry has seen. The campaign called for a bold and creative campaign. A campaign that captured both the practicality and science behind Isocore, while also highlighting the beauty of the product. And so – I AM ART & SCIENCE, I AM ISOCORE was born.
The campaign is a new take on flooring, looking at the product as global, bold, broad and flexible. We brought it to life through outdoor advertising, booth branding and giveaways. The coolest part – a larger-than-life helix made of Isocore served as the focal point.
THE PARTY: SHAKEN NOT STIRRED
After a full day exploring the floor, key attendees were invited to join ISOCORE at their exclusive rooftop party. Here guests were again surrounded by the Isocore branding as they indulged in a mouth watering dinner, bottomless cocktails and a James Bond themed live band. Enjoying all of this overlooking a beautiful skyline made for an evening for the record books.
