Dynamite Digital
MEET DYNAMITE DIGITAL. THE CORPORATE FACING BRAND.
As the corporate facing arm of the Dynamite Brands, Dynamite Digital needed professional collateral when speaking to clients while also serving as a sales tool.
THEIR WEB DESIGN
They needed a site that could also help with what their collateral was speaking to. We worked with the owner and sales team to understand their needs, streamline processes and build a site that not only showcased the company but made the behind the scenes of running the brand easier and more streamlined. A Win - Win!
MEET DYNAMITE DECALS. THE CONSUMER FACING BRAND.
Dynamite Decals is a traditional online retail brand, targeting mom’s, decorators, photographers, and the DIYers of the world looking to leave their own mark on a space.
We partnered with Dynamite Decals to not only rebrand them, but to customize their user experience from logging on to the website to delivery of the product.
LET'S TALK SOCIAL
When rebranding a company that is going after Dynamite Decals target market, social media is a crucial means of growing a brand following and increasing overall brand awareness.
For a fully digital brand like this one, Facebook, Instagram and Pinterest were instrumental in our advertising efforts. With a limited budget for media buys, we turned to strategic branded campaigns and UGC to promote the brand’s products and grow a following organically. This content generated awareness about the product offerings available, how fellow consumers were using the products and ultimately drove sales on the site.
VIDEO, IT'S THE WAVE OF THE "NOW"
As we concepted the Dynamite Decals site and began to create their social presence, we realized immediately the importance of video in both bringing to life the core attributes of this brand and in educating the consumers on how to use and install the products.
Our team concepted and produced six web videos including four “How To” videos that paired with 12 social videos. The results were immediate and the impressions on consumers were crucial in propelling this brand forward.
