Evolve Philanthropy
introducing
Evolve Philanthropy.
Doing good things for good people.
Karrie Zuccarello, founder of evolve philanthropy, came to us in search of a partner to not only bring her brand to life aesthetically, but to craft a positioning for the company that was ownable and unique to her. Our engagement, like most projects, began with a discovery session where we took a deep dive into the company was and allowed us to discover the true differentiators it held, the “why” consumers should care, and ultimately define the brand voice and aesthetic.
This launches us into the creative phase where we brought these thoughts and ideas to life through an array of logo concepts and color palettes. Ultimately landing on the mark you see below. It is organic in nature, and welcoming in it’s presence - positioning the brand as one that is established and credible but one that is also approachable.
Once we had the identity creation finalized, we moved into collateral and promotional materials, crafting a suite of items that not only re-introduced the brand to the market but that set evolve up for long term success.
The digital experience
Bringing evolve philanthropy to life on a digital platform was crucial for the advancement of this brand. Like so many brands today, evolve needed a homebase from which to market itself - a place that exuded the brand voice and aesthetic while also showcasing the brands philosophy and approach.
With an eye to the future, we crafted a digital presence for evolve that works for today, but that is built to grow with the brand, easily scaling alongside the organization.
