Krave Jerky
TAME THAT GROWLING STOMACH
In-store Point of Purchase campaigns that grab your attention, make you laugh (or smile to yourself) are campaigns you remember.
That’s what we were lucky enough to see happen with this launch campaign we created for the Krave Bar. Keep an eye out in Target, Whole Foods and smaller regional players for this playful campaign and be sure to grab a bar!
KRAVE BETTER - A VIRAL TOUR
Krave didn’t just launch a bar in Target - they launched it town by town, stop by stop across the country, providing an immersive on brand experience for their consumers.
We worked with them to bring to life their initiative to connect with the market in an authentic way. As they packed up their airstream full of bars and made sure they had enough clean clothes for this fun adventure, we created supporting collateral, social and promotional content to extend the experience beyond the initial interaction, giving this fun adventure even more momentum - propelling this new product into the market.
KEEPING IT SOCIAL
Following along with the Krave Better journey was a fun addition to the brands social feed, allowing those people that couldn’t physically interact with the tour of the states a chance to get a piece of the flavor of the campaign and further established the personality of the Krave Jerky Brand.
BARS IN HANDS
Getting the word out about the launch of the new product was a top priority for the brand team. For us that converted to creating digital ads for the brand that could drive traffic to purchase through online sales.
