Rové Salon
DISCOVER ROVÉ SALON
Rové Salon is a brand new luxury salon experience coupled with the art of independent stylists. The goal of the brand is to create a premier experience for each guest while designing a space that supports the artistry of each stylist.
Our task - bring that vision to life.
THE DESIGN
We started with the brand identity. What did it stand for? What did it represent both internally and to the market. Then we eloquently designed a brand identity that captured the story of the brand while also positioning it in a way that attracted both the target clientele and the type of independent stylists the Rové brand was looking for.
The logo design and supporting icon are light and airy, conveying a subtle movement and elegance at first glance.
THE DIGITAL PRESENCE
This website was built with the end user in mind from the first moment. It serves as an extension of the physical space, setting up the client for what to expect when they walk within the walls of Rové for the first time.
Subtle movement throughout brings to life the motion of the logo while conveying a premium experience at every click.
THE SUPPORTING ELEMENTS
This brand was more than a logo and a website, it is a feeling all of its own. It was our pleasure to extend the brand identity to a suite of branded elements that are trickled throughout the space to thoughtfully welcome each person. From the coaster for your wine glass to the cappuccino mug that houses a custom message at each visit to the hats and robes. No detail was overlooked.
THE SPACE
Translating this brand to the physical space was as always, one of our favorite parts of the project. From the messages on the glass that subtly welcome each guest to their seat to the neon signs that add pops of personality to the space - the details here are the perfect combination of elegance and edge.
