Young Dentistry
INTRODUCING THE NEW YOUNG DENTISTRY.
Marcie Young of Young Dentistry came to us in hopes of reinventing her digital presence. She already had a solid, well respected presence in the Delray Beach marketplace and a beautifully designed, modern office for her pediatric dentistry practice, however her web presence was chunky and outdated.
Our task - to translate the bright, fresh, welcoming feel that is Young Dentistry into the digital space.
THE DESIGN
We started by examining the current brand identity. What did it stand for? What did it represent both internally and to the market. Then we set out to craft a refreshed brand identity in the digital space that captured the essence of the brand while also positioning it for future growth.
The inspiration behind the design really leaned into the idea of bringing the core brand colors and values to life through photography of current patients. We wanted to embrace the local feel in a way that still felt established and credible, not mom and pop.
THE PHOTOGRAPHY
This website was designed with a bright, fresh, clean feel that we enhanced through an on-site photoshoot featuring local patients and families. The end result was a bank of hero brand imagery that truly embodied the feel of the Young Dentistry practice, establishing and reinforcing the love and passion this practice has for each patient.
THE ILLUSTRATIONS
While the photography was beautiful, we really wanted this web presence to feel unique to the Young team, and not something that could technically represent any pediatric practice. We accomplished this by layering in a set of custom illustrations that were hand drawn based on some of the “characters” that the practice has become associated with through all the “in-school” visits and educational seminars they do for children in the area.
We then translated these assets into informational cards and print ads for the brand to utilize outside of their practice.
Check out the finished website here!
