Zaharion's Flooring
OUT WITH THE OLD AND IN WITH THE NEW
The Zaharion family came to us with a simple need. They had a solid reputation in the market that they had spent decades building, however they needed us to give their brand a facelift so that it aligned with the reputation they held. The end result, a solid, ownable brand that easily translates across all of their touch-points.
BRAND STORY:
Honesty. Quality. Family. These words have been at the heart of the Zaharion’s Flooring company since Russ and Becky Zaharion first opened the doors in 1984. From humble beginnings, this family owned business has cultivated and grown relationships, building a solid reputation within the South Florida marketplace for impeccable service and quality products. Today, the name Zaharion is synonymous with solid relationships and trust - something the Zaharion family prides itself on and reinforces with each contract they sign.
From large commercial projects to high-end residential homes, each location is unique but the cornerstones of the partnership are the same. The Zaharion’s experience is about more than simply providing great flooring at competitive prices, it’s about a quality experience with a knowledgeable team and a lasting relationship. The knowledge the Zaharions have gathered over their years in the flooring industry combined with their passion for treating each client like family results in an experience that leaves them proud of the end result, and a true friend in the flooring industry. Floors that work for you.
COLLATERAL
Extending their logo mark and type treatment into a collateral system allowed us to truly bring the brand to life, extending it to different elements and touchpoints while keeping the integrity of the new brand look intact. The end result was a suite of assets for the Zaharion team to utilize both in introducing their new brand to the market and in continuing to grow their business overall.
PROMO ITEMS
To us, the promo items are like the icing on the cake or, more accurately the party favor that every body loves. For Zaharion’s we got the option to create an array of promotional items from the functional to the fun. At the end of the day, it provided them with even more ways to get the face of their brand out into the community.
WEB DESIGN AND DEVELOPMENT
Translating the Zaharion’s brand into the digital world allowed for us to lean into custom photography and copywriting to add yet another layer onto the overall brand look and feel. The site is intuitive in terms of navigation - it allows individuals an easy opportunity to explore the brand, the work they have done and the types of products they have available for their client. At the end of the day, the experience an individual has on their website sets them up perfectly for the experience they will find when transitioning into the showroom.
SOCIAL MEDIA
Zaharion’s Flooring did not have a social media presence at all before this. They wanted a space where they could show off their work with both the residential and commercial side and show they were a credible vendor... because if you don’t have social media than do you even exist?! ;)
