RE-INTRODUCING A TIMELESS CLASSIC
1
celebrity spokesperson vouching for the brand
5
national activation programs and counting
250,000
national impressions made through the sampling program
334
cocktails poured on set
GETTING FRANGELICO BACK ON THE BAR
The Frangelico brand team partnered with us as agency of record with these key goals in mind :
+ Elevate the brand
+ Get Frangelico back on the bar
+ Encourage consumers to rediscover the brand
This resulted in a multi-year, strategic approach that started with repositioning the brand to consumers and bartenders alike. Dust off that old Frangelico bottle and put it back into the market as the gold, delicious liquid that it is today.
A FRESH LOOK FOR A TIMELESS BRAND
As the Frangelico story was retold to the market, the branded materials were refreshed to appeal to the modern day woman. The elegant hostess looking for fresh new ways to entertain her friends and family. Through fresh, bright photography, touches of gold and updated typography, the brand began to take on a new life for consumers and bartenders alike.
A NEW LOOK COMES WITH FRESH, TASTEY NEW COCKTAILS
We partnered with National mixologists and brand ambassadors to develop fresh new takes on the Frangelico cocktail.
In order to get these simple yet delicious recipes into the hands of the masses, we turned towards video. What better way to truly bring these drinks to life across a range of platforms and audiences.
Six cocktails were brought to life on screen through the hands of one of our favorite bartenders and the help of a little animation.
Watch and see.
COLD BREW BRUNCH
We worked with Frangelico to partner with trendy neighborhood restaurants that offer a popular brunch menu. We then offered a “pick me up” style cocktail to add to their current menu, combining cold brew coffee and Frangelico to give diners an alternative to the mimosa or bloody mary.
This drink was more of an “experience style” beverage, served on a tray with a pitcher of cold brew coffee, branded stir sticks, signature glassware and Frangelico in a branded carafe along with cream.
The effect was just as we hoped, the “I’ll have what they’re having” syndrome propelled the brand sales forward and introduced Frangelico to a new audience of consumers.
Ready for a boozey brunch?
TARGETING A NEW AUDIENCE : THE “GO NUTS” CAMPAIGN
As a couple years passed by and the brand began to regain momentum, we yet again partnered with the Frangelico brand team to craft a campaign that would open eyes, and turn heads - a campaign that would yet again open the mind of consumers and bartenders alike.
The GO NUTS campaign shifted the focus of our marketing efforts to a slightly younger, more social crowd and in doing so, introduced sports bars and casual eateries into the mix.
