GET MORE WITH GROW FINANCIAL
8
broadcast commercials concepted and produced
560,800
impressions made with our World of More campaign
435
photographs captured over 7 commercial shoots
23
stores designed throughout the south east
I usually have exactly what I want in my head but when it comes to expressing my "big idea" through words, with most people I find it pretty difficult. Somehow the team at Campbell Creative figures it out project after project, year after year and continually delivers beyond my expectations.
- Brian Holloway
A GLIMPSE INTO THE WORLD OF GROW FINANCIAL
A few highlights from our decade long friendship with this brand can be seen as you scroll through this case study. It won’t be hard to uncover the personality and style of this brand as the smiles literally jump off the page and the various assets exude the bright, fresh nature of Grow.
At Grow, they are all about More in Return and that theme ran through all of the creative we generated. In fact, it was the foundation for a 5 year campaign, World of More.
You’ll see this campaign unfold as you peruse this case study, discovering how we translated the campaign across all consumer touch points from print to digital to social.
Get ready to meet Joe Grow, our branded character. Watch him discover a world full of more
A UNIQUELY BRANDED SPACE
Bringing the brand to life for members within the walls of each Grow Financial branch was a crucial part of extending the brand experience into the physical space. Every element we introduced within the retail spaces for the grow brand was done so with purpose and intention behind it. Nothing is pretty to be pretty - rather each piece was chosen to drive member engagement and enhance the member experience.
We worked with the brand to select lighting, flooring, furniture and paints to create a canvas that would support and help bring to life the custom graphics package we designed for the grow team. We worked with them through every step of the process, creating a kit-of-parts and then customizing that kit to each branch across their network.
Then end result was a consistent, cohesive look + feel that speaks the brand to each member.
WELCOME TO THE WORLD OF MORE
The World of More was a five year campaign concepted, designed and executed across 2 markets. The campaign brought to life the World of More through TV, Radio, Web Billboards, Social and Gorilla marketing efforts. We encouraged people to get out and get more out of life with grow financial. From our lovable branded character Joe Grow to our social campaign to “get more ________.” this campaign disrupted the norm and in doing so got more smiles and more people in stores.
THE WORLD OF MORE MEETS TV
A series of eight broadcast commercials were filmed for the grow “World Of More” campaign. We started with two animated spots that introduced Joe Grow to the marketplace and brought to life this idea of the World of More. Then we transitioned from animation to real life as we saw the campaign come to life in everyday events.
Get more with grow financial and get more out of life!
WORLD OF MORE RADIO SPOTS
Our copywriters translated the World of More messaging they originally generated for broadcast commercials and made it come to life on the radio. With millions of listeners hearing the voice of branded character, Joe Grow every morning and evening, it was fun to watch him bring to life the brand and help convert those listeners to members.
Click on the links below to listen to a spot, or six.
PRODUCT + SERVICE VIDEOS
As the world leaned more and more into the trend of communicating via video - we set out to create custom illustrated and animated videos that walk individuals through the perks and highlights of the various products offered by the brand. These videos were formatted to live across an array of channels from social platforms to youtube and hulu commercials to their main website.
CUSTOM CONTENT
We chose to keep things on brand but with a twist. Here is a glimpse of one of the many ways we creatively approached holidays with the grow financial team. It took two days in a studio creating tiny boats and placing candy with tweezers but the end result was quite memorable and definitely made an impression on their followers.
