The Greene School
INTRODUCING THE GREENE SCHOOL.
The Greene School is located in Palm Beach, Florida and was founded by Geoff Greene to meet a need he saw in the market. The school has an amazing faculty and fantastic facility but it was lacking a core brand identity and central brand system that everyone could lean into. The result was a brand that was disjointed and scattered. A brand that didn’t represent the caliber of school it was created for. That’s where we step in.
THE DESIGN
We partnered with the Greene school to bring their brand to life in a way that was as consistent as it was compelling. We started with a deep dive into the school, the needs and the road blocks. From their we built a core Brand Book for the team that contained not only the logo, new fonts and new colors, but the brand story, vision and core values of the school. Today this book serves as the foundation for each marketing and branding decision.
Ultimately we built them a design system that contained a mascot, sporting apparel for their athletics team, uniforms for students and supporting collateral elements that keep the school looking polished and unified.
BROCHURE DESIGNS
The school is often handing out collateral to prospective parents and educators in the industry and as they set out to launch their high school - the need for these types of printed materials rapidly made it’s way to the top of the list. We partnered with the head of school to create brochure systems for both upper and lower schools that highlight not only the school but the culture within the walls.
THE DIGITAL PRESENCE
Designing and Developing a website for this brand meant that we needed to create a site that appealed to the potential student but also worked as a resource and tool for staff and parents that are currently enrolled in The Greene School. The end result is a bright, vibrant website that is easy to navigate and compelling. A site that conveys the look of the school physically and the culture you feel when you walk within the walls of The Greene School.
