Child Rescue Coalition
MEET CHILD RESCUE COALITION
Child Rescue Coalition is a nonprofit organization that rescues children from sexual abuse by building technology for law enforcement, free of charge, to track, arrest and prosecute child predators.
TECH WITH HEART - GALA COLLATERAL
This event is more than just a fancy night out, it’s the biggest in-person fundraiser the organization has each year and their opportunity to celebrate and educate about what the organization has accomplished.
From coining the headline TECH WITH HEART to designing all the event materials from giant banners and day-of signage to the foiled invites and collateral to the digital and social assets. We touched every aspect of this event and loved every step of the process.
ANNUAL REPORT DESIGN
The Child Rescue Coalition came to us to redesign their annual report, and we have partnered with them on it every year since then. Striking a balance between the compelling and often times serious content and what they wanted to be a visually uplifting piece was a challenge we embraced.
The end result continues to be just that, a visually inspiring piece that is filled with compelling statistics and content.
CUSTOM MAILERS : BLANKETS + BEARS
As the awareness for the brand continues to grow, so does the outpouring of support. The need to expand the organizations “Blankets & Bears” events outside of corporation volunteer days and into the hands of individuals and families asking to contribute gave birth to this Blankets & Bears mini kit. Tasked with creating an experience for the
volunteers, we set out to craft just that, utilizing every element as a canvas to spread awareness and increase our chances of social shares while further educating our audience. The kit provides the tools each individual needs to provide local law enforcement with 2 kits containing a blanket and bear each along with an education piece of how to utilize the CRC tool.
CUSTOM MAILERS : INFLUENCER BOXES
Reaching a broader audience meant getting the brand in the hands of more people around the country and around the world. To do this, we created two direct mail campaigns. One geared at influencers to spread awareness and raise interest in the Child Rescue Coalition, the second geared at individuals and families wanting to get involved. We provided them with a kit to create blankets that they could then take along with the bears included to their local law enforcement, spreading awareness about the software CRC was providing for free.
