City Building, Inc
GIVING THE BRAND A REFRESH
City Building, Inc. is an well-known name in the Bay Area when it comes to championing construction projects. They approached us with a desire to take a step back, reset, and reposition their brand in the market. Our team was excited to meet the challenge of updating their brand story with the same charge that CBI brings to their construction projects!
DIRECT MAIL CAMPAIGNS
CBI partnered with us to build a direct mail campaign that would target past and potential clients. They wanted something non traditional in format that would make someone stop and think for a moment.
PHASE 1 : Need a little relief? Save the Vodka and Advil for celebrations and reach out to CBI to help you handle those project hassles.
PHASE 2 : It’s time for a little more enjoying and a little less worrying. That’s what the team at CBI believes. They want their clients to enjoy their job. Don’t spend your days worrying about the minutia details, leave that to the experts, leave that to CBI.
The result of this two-phase campaign, a 27% increase in new business calls.
WEB
City Building needed a website that elevated the brand. The site needed to be simple and easy to navigate for the user, and it was also important that it could be updated by the client’s web team. With those needs in mind, we built a simple, brochure-style site for CBI fully loaded with a content management system on the back-end where anyone on their internal team could make changes to content.
CORPORATE CAPABILITIES BOOKLET
It had been a while since City Building did a little cheer leading and we thought it was past time that they let the marketplace know just what this bustling group had been up to the last couple of years. We worked with the team to create a booklet that not only showcased work from the various industries they specialize in but that also gave kudos to those partners they have walked the walk with over the past years.
