La Herencia
LA HERENCIA
We were introduced to this project through our relationship with Peet’s Coffee. Our team considers it an honor that we were chosen to partner with Peet’s coffee on their mission to empower female farmers around the world. La Herencia was our first project, and what a way to start things off.
La Herencia when translated means “the heritage” and that truly embodies this brand and the goals of its founder. Lucia Alvarez set out to carve out a new life for herself and her family and along the way lifted up so many women around her.
JUNTOS ES MEJOR
Together we are better. It’s a founding principal for Lucia Alvarez in her vision for what La Herencia will become as the brand grows and evolves over the coming months and years.
From the initial logo and identity through to the website and signage, we have made a conscious effort to provide Lucia with the foundation and resources she needs to grow a solid, credible brand - one that holds its own against the competition.
AN IDENTITY YOU OWN
Lucia is the heart and sole of the La Herencia brand. Because of that, we wanted to ensure we weaved her presence throughout the branded elements. However, as powerful of a woman as Lucia is, she is also quite humble and preferred her face not be the brand.
That led us to explore an illustration system that brought to life her essence through art rather than photography.
A BRAND YOU SHARE
La Herencia is more than a brand to the community and the women’s co-op that Lucia is apart of, it is a battle cry and a vision for what’s possible. Because of that, it was important to Lucia that assets existed that could be shared and embraced within the community.
That led us to develop t-shirts, hats and reusable bags that Lucia could share with the community and vendors she partners with. It also sparked the idea of community based products like candles that she could sell on behalf of other women in the community.
A DIGITAL SPACE
As we set out to create the digital experience for La Herencia it was a unique experience for our team. Her site combined a brochure style site with a retail site and a hospitality site - offering viewers the ability to learn about La Herencia, to book tours and cooking lessons, to make reservations to stay on property and to shop her store.
In addition, the site needed to work in Spanish and English and be something that Lucia could easily manage and update on her own. We buckled down as a team and got smart about our execution and strategic about where we incorporated the “bells and whistles” as to not impede her ability to manage the brand on her own as it grows.
We are proud of what we accomplished as a team but at the end of the day, the most rewarding moment was passing off everything to Lucia and her team and watching the sheer joy it brought to her.
