Let's Talk Web Design
DESIGNING FOR THE DIGITAL WORLD
When a brand reaches out in search of a partner to bring to life their brand in the digital space, we start by asking why. To be clear, of course we think you need a website, but we want to know why you think you need one. We want to uncover the core purpose of your site, the goal you have for those you want to visit your site, and why the content that is housed there matters.
This why question gives birth to a strategy for the design of your site. It informs the decisions we make as designers and developers as we architect a space for your customers to engage with your brand.
THE PLAN
Every site regardless of size starts with a plan. A simple, black and white outline of the content that will be on the site and where it will be housed. This then evolves to include the links within the site and to third party platforms, forms that may be needed, content that should be generated and supporting assets that must be pulled.
From here the wireframes are created and the user interface begins to unfold and the crucial content is bucketed throughout the site, bringing to life page after page.
THE CONTENT
As these wireframes firm up, the content begins to populate and the personality of the brand comes to the forefront of the design. It is here where tone of voice breathes personality into the written word while custom illustrations and brand hero images bring the brand to life, telling a uniquely crafted story to the viewer, driving them to the action defined in the “why” we started things out with.
MAKE IT RESPONSIVE
Ensuring your site is built on a solid foundation is crucial. Confirming the assets are optimized for web and the content is SEO friendly at a minimum is a must. And confirming your site is responsive across all platforms and devices is something that shouldn’t be overlooked. This is the point where the best site can become irrelevant to a user.
Imaging yourself as the user, when a site doesn’t load fast enough - do you wait more than a few seconds before returning to your search? When the navigation is tiny or the page covered in mouse type - do you dig in and try to figure it out? Or do you high tail it outta there and head to the next site in line? Good, bad or otherwise, we are accustomed to instant gratification as users - it’s our job to ensure your guests have a seamless experience that puts your brand content at the forefront, unencumbered by the hiccups of missed steps and opportunities.
AFTER IT’S ALL SAID AND DONE
YOUR SITE SHOULD SPEAK YOUR BRAND
From a brand standpoint, a site should feel like an immersive experience for the user. It should be a place where the words and visuals tell the brand story at every touchpoint, driving the user to learn, to engage, to act. And it should leave an impression that carries far past the initial interaction.
LET’S START DESIGNING
In today’s world a digital presence is a crucial piece of owning any business or building any brand. It makes you official, it makes you real, it makes you credible. It’s your home base from which all other elements extend.
If your brand is in need of a site, or an improved site, let’s start the conversation. Let’s talk about how we can partner with you to bring your vision to the digital space.
