Stark Raving
A CRAZY GOOD WINE.
Partnering with the head of innovation on the Diageo Wine team to bring to life this outside the box wine brand was an adventure from day one. From the sourcing of talent to play the key role as Mr Stark Raving himself, to creating those initial brand images that would first introduce this unique wine to the National consumer base - we found ourselves digging through nooks and crannies we hadn’t previously explored and we loved it. The results, well they couldn’t have been more perfect.
POINT OF SALE CAMPAIGNS
From the launch of the brand to the building out of the subsequent quarterly campaigns, we built a brand that brought to life the mad scientist meets inventor, the tinker meets thinker mentality that this brand was meant to tap into.
The creative stood out in the wine aisle, it made people give it a second thought asking “what is this new brand” which for some translated to that “in the cart” moment brands are striving to achieve. The initial results for the brand were strong, and sales continued to grow over the lifetime the brand held within the Diageo Portfolio.
