The Pearl
MEET THE HOTTEST NEW TREND IN APARTMENT LIVING
The Pearl is centered in one of the most historically rich neighborhoods in Tampa. It encompasses everything great about living in the Heights: the Tampa Riverwalk, Armature Works (including Heights Public Market and signature restaurants). It also includes boutique shopping, indie coffee shops, biking, kayaking, and, yes, even easy access to Pirate Water Taxi. Not that familiar with Tampa? Just think of it as being located smack, dab in the middle of the newest hot spot in town.
GETTING THE BRAND ESTABLISHED
With the area being quickly developed, we were brought on to establish the look and feel for the brand. Telling the new brand’s story to the Tampa marketplace in an enticing and compelling way was the main goal. First things first though, we needed to get our shoes dirty and our hard hats out. We had to really get a first hand look at where the property would be. We wanted to get a feel for the true vision the developers had for the space. Once we had completed our deep dive into the future site of THE PEARL, we grabbed a couple cocktails at the local bar and whipped out our laptops to capture the initial thoughts we had for the space.
From there, the brand voice was born and the brand story was crafted.
This served as the foundation for the rest of the brand identity. Colors, fonts and printing techniques for the suite of elements THE PEARL would need to launch were established. Today, you can take a tour of THE PEARL and experience first hand all that is offered at this unique property. If that seems like a bit of a drive, then just take a look at some of the images we have captured of the designs and space. They tell a pretty strong story for who THE PEARL is as a brand and what it offers its residents.
