Girl Go Lightly
IT’S PARTY PERFECT IN THE OFFICE THESE DAYS
When asked to bring to life this new innovation brand for Diageo, we were thrilled. The branding is a shift from your standard wine packaging and presented us with the opportunity to take creative in a new and fresh direction.
LAUNCHING THE BRAND
We launched the brand to retailers on a national platform, creating Point of Sale materials that introduced this new female centric wine brand to the market in a fresh way.
We had the opportunity to capture not only the images for the Point of Sale program but also the wine cocktails that were rolled out as an extension of the brand. For these, we partnered with local San Francisco mixologists, creating drinks that were on par with the flavor profiles of the target market.
SHOOTING COCKTAILS
Take a sneak peak at the Girl Go Lightly PARTY PERFECT cocktail shoot. We had a blast inventing these low calorie, yummy cocktail treats for the upcoming spring cocktail program.
